The grand failure of Israeli hasbara

The grand failure of Israeli hasbara

‘The genocidal war that the apartheid Israeli state has waged on the Gaza Strip has generated an unprecedented wave of international public condemnation and international solidarity with the Palestinians. Graphic images of unimaginable destruction and heaps of dismembered and shattered bodies of innocent children flooded social media.
Circulating in the context of the recent history of a series of Israeli military incursions into Gaza (first in 2008 and again in 2012), these images prompted hundreds of thousands of people to take to the streets around the world to demand an end to the Israeli occupation and ethnic cleansing in Gaza.
The engineersof Zionist hasbara (the Hebrew word for “propaganda”) pushed back, redoubling their efforts in well-orchestrated PR campaigns that tried to reframe their genocidal war with typically hackneyed talking points. Israeli PR pressure even forced some celebrities, who had posted on Twitter both against the senseless genocide in Gaza and for recognising the humanity of Palestinians, to retract their Twitter posts.’
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