How Israel’s Assault on Gaza Is One Big Marketing Campaign for Its Weapons Manufacturers

How Israel’s Assault on Gaza Is One Big Marketing Campaign for Its Weapons Manufacturers

‘Israeli weapons companies are making a killing off the ongoing assault on Gaza, which has caused over 1,900 Palestinian casualties, most of them civilians. Israel’s arms companies are set to increase their sales abroad and to the Israeli military because their weapons were “successful” in Gaza—a “success” that has come at the cost of thousands of Palestinian lives.
Israeli companies are effectively getting global marketing when Palestinians are getting shot at and bombed. In a recent article, Haaretz reporter Shuki Sadeh quoted Barbara Opall-Rome, Israel-based correspondent for the American magazine Defense News, as saying that “for the defense industries this campaign is like drinking a very strong energy drink — it simply gives them tremendous forward momentum. Combat is like the highest seal of approval when it comes to the international markets. What has proven itself in battle is much easier to sell.”’
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